Digital Content Creator


Rachel Prost
Digital Content Creator
Phone:
763-657-6267
Email:
Education
University of Wisconsin-Superior
Bachelor of Arts in Interactive Media
About Me
I am passionate about storytelling, designing for diversity, web accessibility, and continuous learning. Through my work, I strive to build on my skills as a visual communicator, interaction designer, and digital content creator to have a positive effect on people's lives.
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I hope to further develop my media production skills, travel the world, and one day return to the ocean to SCUBA dive to film and edit a documentary about the life below the surface. In my free time, I enjoy writing, traveling to quirky roadside attractions, yoga, attending concerts, watching movies, biking, hiking, photography/video production, learning about cephalopods, and spending time with my friends/family.
Work Experience
December 2023 - Present
July 2023 - Present
April 2022 - April 2023
Event Manager | Do Good Events
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Develop and execute detailed event timelines, coordinating logistics with venues and sponsors for 25+ events annually, impacting 2500+ women
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Recruit and manage volunteer teams of 3-10 individuals per event, ensuring coverage of essential roles
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Act as the primary on-site contact for vendors and managed load-in/out schedules to adhere to timelines
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Develop and schedule event communications plan for speakers, sponsors, vendors, and attendees
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Compile detailed event recaps within 48 hours post-event, tracking key metrics such as attendance rates
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Manage financial data in customer relationship management software to calculate event revenue
Communications Specialist | Intermediate District 287
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Design yearly reports updating the 12 Board of Directors on the outcomes of the annual goals set by the 2024-2029 strategic plan
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Facilitates 5 annual training sessions to staff on communication tools and platforms to enhance internal capacity for content creation and engagement
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Serves as point of contact for district leadership and staff for 26 departments, programs, and schools to write district communication campaigns for staff and families/caregivers
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Coordinates 8 student school board spotlights, retirement celebration, and back to school kick-off annually
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Photograph 50+ school events and district initiatives annually to execute organic social media strategy, increasing followers by 19.4% on Facebook from 2023
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Lead public and staff website redesign project, increasing organic web traffic by 137.5% and average engagement time by 94% from 2023
Marketing & Communications Specialist | Summit Academy OIC
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Designed digital, print, and promotional deliverables for annual golf fundraiser, resulting in donations of $745,000
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Collaborated on the launch of 3 new adult training programs, resulting in 7% increase in student enrollment from 2021
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Captured footage, conducted interviews, documented stories, and edited 12 written stakeholder stories and 3 recruitment videos, resulting in 15% increase in social media engagement
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Built, managed, and tracked email marketing campaigns, which contributed to a 54% increase in newsletter subscribers from 2022
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Negotiated and cultivated relationships with 21 vendors and 10 internal clients to produce finished deliverables on time, within budget, and consistent with overall brand